PBS REBRAND

The objective of this project was to reimagine the visual identity of PBS for a contemporary audience while preserving the trust, education, and cultural impact the network is known for. The challenge was creating a system that felt modern, accessible, and engaging across digital and environmental platforms without losing the familiarity and credibility associated with PBS. The rebrand needed to translate seamlessly across streaming interfaces, social media, event materials, and on-screen graphics while maintaining consistency, clarity, and a strong sense of public connection.
I approached this project by developing a visual system centered around accessibility, storytelling, and timeless design. Clean typography, structured layouts, and a refined color palette were used to reflect PBS’s educational foundation while introducing a more modern and dynamic tone. Motion-inspired graphic elements and modular compositions created flexibility across digital and environmental applications, allowing the identity to adapt fluidly to different types of programming and audiences. The redesign focused on balancing professionalism with warmth, creating a brand experience that feels informative, approachable, and culturally relevant in today’s media landscape.