CLEAN STREET BRANDING

The objective of this project was to develop a cohesive visual identity for a neighborhood clean-up initiative in Lower Nob Hill. The challenge was to create a system that felt energetic and community-driven while remaining organized and accessible. The identity needed to function across digital platforms, environmental graphics, merchandise, and printed materials, while clearly communicating participation, impact, and local pride. The design had to balance bold visibility with clarity, ensuring that messaging was direct and motivating without overwhelming the viewer.

I approached this project through modularity and repetition. Circular graphic elements became the foundation of the visual system, symbolizing collective effort and shared responsibility. A vibrant palette of teal, pink, green, and purple introduced energy and approachability, while consistent typographic hierarchy maintained structure across applications. The identity system was designed to scale from app interfaces and web layouts to posters, packaging, and environmental signage. Every touchpoint reinforces community action and measurable impact, ensuring that the system remains cohesive while adaptable.